Making soy candles is a wonderful, creative hobby; in fact, it is so fun that it has become incredibly popular! There are so many people who make candles that the competition is getting tough, even for gifts. I certainly had gift competition this year - people gave Bluewick, Pacifica, and White Barn as gifts to the same people that were on my candle gift list. Whether you're making soy wax candles for personal use or to sell, you don't want to make the same thing as everybody else. You want candles that are unique and personal - the "you" brand! That's the secret weapon to making your candles stand out among all the rest.
Chances are that you already have a unique take on candle making, but you just need some help bringing it to the surface. Here is a simple formula that can help you figure out what's unique about the candles you make.
Ask yourself this: "What makes my candles different? Special? Unique?" Any difference is fair game, no matter how small or slight. Special ingredients or dyes? It's an opportunity to use your innate creativity and start a new candle line. Before going on to the next step, note that this process is *simple* but not *easy.* To answer the question "What makes my candles different from all the rest" requires looking at yourself, your existing products, and possibly your competition. Step Two.
Next is a follow-up question that you must answer for each potential unique point: "Why does that matter? Why should people care about that?"
"Only my candles use Wild Mushroomika, a rare essence from the desert rainforests in China. This step is especially important if you want to sell your candles. What's so great about these particular candles? Even if you don't sell candles, wouldn't it feel great to say, "I make candles myself because they're the only ones that ___, and that matters because ___"?
Some people may avoid candles with Wild Mushroomika like the plague because they've just switched to decaf and are going around like zombies. Some may be violently allergic to herbal essences. Some may absolutely hate the scent and would rather smell old gym shoes than Wild Mushroomika.
Some people will be interested in your unique take on soy candles, and others will move on. Think of yourself as a lighthouse, and the people who could potentially want your candles as ships.
Chances are that you already have a unique take on candle making, but you just need some help bringing it to the surface. Here is a simple formula that can help you figure out what's unique about the candles you make.Ask yourself this: "What makes my candles different? Special? Unique?" Any difference is fair game, no matter how small or slight. Special ingredients or dyes? It's an opportunity to use your innate creativity and start a new candle line. Before going on to the next step, note that this process is *simple* but not *easy.* To answer the question "What makes my candles different from all the rest" requires looking at yourself, your existing products, and possibly your competition. Step Two.
Next is a follow-up question that you must answer for each potential unique point: "Why does that matter? Why should people care about that?"
"Only my candles use Wild Mushroomika, a rare essence from the desert rainforests in China. This step is especially important if you want to sell your candles. What's so great about these particular candles? Even if you don't sell candles, wouldn't it feel great to say, "I make candles myself because they're the only ones that ___, and that matters because ___"?
Some people may avoid candles with Wild Mushroomika like the plague because they've just switched to decaf and are going around like zombies. Some may be violently allergic to herbal essences. Some may absolutely hate the scent and would rather smell old gym shoes than Wild Mushroomika.
Some people will be interested in your unique take on soy candles, and others will move on. Think of yourself as a lighthouse, and the people who could potentially want your candles as ships.
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